Brand Engagement
Event Planning and Execution
Chicago/Baltimore/Bethesda/New York/San Diego
- ongoing collaboration since 2015 -

Santa Clara University 


Creative direction, live event scripting, video scripting and direction

for $1B capital campaign rollout (2019)

"Innovating with a Mission"

video written & directed by Lawson for live event and online re-use

Working with Adam Gacka (editor), Kjell Kvanbeck & Garrick Peterson of August Jackson

Selected Previous work for August Jackson

Hand 6 Dots.jpg


creative development, script writing, and speech coaching

for $5B capital campaign rollout (2018)


creative development for €250M capital campaign rollout (2018)

event in Fountainebleau, France

UNC Chapel Hill 

scripting for $4.3B campaign rollout (2017)

Duke University

speech coaching for $1B capital campaign wrap up (2017)

U. C. Irvine

creative development & scripting for capital campaign rollout (2017)

Univ. Wisconsin Business School 

scripting for $110M Wisconsin Naming Gift (2017)


Northwestern Univ.

scripting, speech writing for capital campaign rollout (2016)


Univ. of Wisconsin, School of Business 

live event scripting (2016)